FEATURED BREAKING SOCIAL MEDIA REPORT: As Elon Musk Rebrands Twitter to X Whistleblower Testifies in Senate

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Ace Press News From Cutting Room Floor: Published: Jul: 25: 2023:

AceBreakingNews – Elon Musk signals rebrand of Twitter to X amid advertising revenue loss

Elon Musk and X logo
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Elon Musk: Twitter rebrands as X and kills off blue bird logo

A middle-aged man in a suit pushes his fingertips together onstage in front of a black and white backdrop.
Elon Musk says Twitter will be rebranded to X.(Reuters: Gonzalo Fuentes)none

Twitter has changed its brand and logo from its famous blue bird to “X”.

The new white X on a black background has replaced the blue bird on the desktop version of the social network, although is yet to appear on the mobile app. 

“Tweets” will also be replaced, according to Twitter’s owner Elon Musk, and posts will be called “x’s”.

The billionaire changed his profile picture to the new logo and added “X.com” to his Twitter bio.

Mr Musk wants to create a “super app” called X – his vision for a new kind of social media platform that he has been talking about creating for months. 

On Sunday, the billionaire said he was looking to change Twitter’s logo, tweeting: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

He then shared a picture of the new X branding projected onto the side of Twitter headquarters in San Francisco. 

Mr Musk, who has changed the name of the business to X Corp, said the replacement “should have been done a long time ago”.

He posted an image of a flickering X on Twitter, and later in a Twitter Spaces audio chat, replied “Yes” when asked if the Twitter logo would change.

Linda Yaccarino, Twitter’s new chief executive, wrote on the platform that the rebrand was an exciting new opportunity.

“Twitter made one massive impression and changed the way we communicate,” she said.

“Now, X will go further, transforming the global town square.”

The bird is called Larry which Twitter’s co-founder Biz Stone said, in 2011, is a tribute to basketball star and Boston Celtics legend Larry Bird. 

People took to Twitter to mourn the loss of the logo, including Martin Grasser who designed it in 2012. 

“Today we say goodbye to this great blue bird,” he said. Later the tweet was shared by Jack Dorsey, Twitter’s best-known co-founder with a goat emoji, which means ‘greatest of all time’.

Twitter owner Elon Musk has signalled he will replace the social media company’s well-known blue bird logo with an X after acknowledging advertisers have been slow to return to the social media platform since his takeover.

The proposed change follows Mr Musk’s recent admission that advertising revenue remains nearly half of what it once was, with Twitter’s cash flow also being negative as a result of lower revenue and its heavy debt load.

On Monday morning Mr Musk tweeted that an “interim X logo goes live later today,” adding that “X.com” would now redirect to Twitter’s website.

The billionaire said in a post on Sunday that he wanted to change Twitter’s logo and polled his millions of followers on whether they would favour changing the site’s colour scheme from blue to black.

He posted a picture of a stylised X against a black outer space-themed background and has been consistently engaging with users reacting to the announcement.

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds”, he said.

Twitter chief executive Linda Yaccarino said she and Mr Musk were looking forward to working with teams and partners to bring X to the world.

Under Mr Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat.

In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value.

The company came under widespread criticism from users and marketing professionals when Musk announced early this month that Twitter would limit how many tweets per day various accounts could read.

The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its July 5 launch.

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REUTERS NEWS AGENCY/ABC NEWS REPORT/ BBC NEWS By Shiona McCallum: Technology reporter

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